Update (November 26, 2018): #GivingTuesday is tomorrow!
If you want more out of this special time of year, please consider making a donation to help us find the cause of and cure for ACD. Donate now to help us kick off #GivingTuesday strong! https://acdassociation.org/donate/
Update (November 20, 2018): It’s coming! We’ve got just one week until one historic day of giving. #GivingTuesday Please help us successfully kick off the holiday giving season by supporting the ACDA on Tuesday, November 27, 2018 for Giving Tuesday!
Background: It seems the holiday season begins earlier every year, but the frenzy of shopping truly launches the day after Thanksgiving, commonly known as #BlackFriday. As more and more people began to turn to online shopping, #CyberMonday emerged too. Although all this shopping is done in the name of giving gifts to loved ones, it sometimes feels like the goodwill of the holiday season fades into the background. In 2012, a few nonprofit professionals decided to do something about it and raised over $10 million in the inaugural event. But Giving Tuesday was just getting started. By 2016, the giving day raised over $177 million online and over $300 million online in 2017!